Most the businesses struggle in one of the most important sector – that is reaching their target audience, connecting with their dream clients, although they have worked really hard on their business setup from start.
Why do we struggle to reach our target audience? To be even more specific why do we struggle to reach qualified audience who needs our solutions and even ready to pay for our services? What are the steps to consider when you are reaching high ticket clients? How to pitch your potential clients more effectively and efficiently?
How to wrap your words in a way that’s more impactful and what words to use? And what are the major factors to consider before pitching in with your services? How to prepare yourself prior to the session?
Buckle up & let’s begin:
Before meeting the client spend some time to know about them, their achievements, their business services, it’s exceptional when the client realizes that you have worked on and done a thorough research about them prior to the session. (It’s absolutely an additional point to close the deal) by working on these as a service provider we will already have an idea about what are the problems the company or the client is facing or going through and needs help further we can know during the session.
Step 1:
Begin with little introduction about you, your designation and about your company and its services. Keep it as brief as possible for the simple reason that we are with the client to understand their needs and requirements (the client in reality doesn’t care much about our business and achievements more than their own)
STEP 2:
Ask them about the problems and the major sectors they are facing currently.
For example: it may be with lead generation, promotions, mindset issues, marketing or sales, personal branding – ask them according to your respective services
Tip: Repeat the client’s needs again- this assures the client that you are actually listening to his/her problems
STEP 3:
Connect your thoughts with the client’s requirements, analyze their branding style, product and services and give them a third party point of view with a sense of further advancement that caters to the growth of their business
For example: If you are digital marketing agency – you pitch in to Social media growth and content growth, additionally you can also suggest marketing or promoting their brand via social media marketing.
STEP 4:
Provide them with suitable points and suggestions on how exactly they can solve the problem or the steps that can be taken to improve further (this must connect your services with their requirements)
Tip: Analyze their competitors, their techniques, methods to examine what exactly might work for your client by implementing the accurate steps accordingly in much more advance level.
STEP 5:
Now this is the time to pitch in your exact points to increase their trust in you and your services. Building the client’s trust is one of the most important aspects for any service provider. One way is to educate the clients on exactly what are the platforms, how the solutions (that you suggested) can work for them, and why are you proposing these solutions to the client.
STEP 6: USP METHOD
Unique Selling Proposition: Any business or services will have an USP that makes them different from the rest of their competitors. Now this is the time to utilize this USP of your service to the client. You can explain about the insights of the methods and techniques of your services, why you chose the solutions step by steps, how it will benefit them, exact time slots, the time driven to implement each step.
Give them a clear picture of what makes you different from the rest of the competitors and why the client made the best decision choosing you as their service.
- Value addition,
- Plus points,
- Keep them updated in progress
- Regular Reports
- Clarity
- Transparency
- Refund
- Assurance
- Expectations + Needs+ Solutions + Benefits+ Achievements
- Loyalty + Right decision by opting you as a
- Strategy step by step
- Innovation than competitors
- Your Pricing (Included or not included + extra) be transparent
- Regularity on solutions and future growth (Brand Ranking)
- Free services if opted for paid package
STEP 7: CLOSE THE SALES
This is one of the most important steps but often ignored or undone by the service provider for the client, never do this mistake. Make sure to close the deal by the end of the conversation with assurance.
For example: We can go ahead immediately, If you are interested to work with us and we will provide you with the step by step process of how exactly we can work together within 2 days.
IMPORTANT POINTS TO CONSIDER:
- Focus more on alternatives apart from the regular solutions what your competitors are also ready with.
- Never start with your presentation immediately
- Talk about general topics for the first 5 min to warm up the ambience
- Make a casual approach of presenting your business card to the client to create an ease and situation with more approachability
- Client needs to be your admirer – what I mean by saying this is that you need to be a friend more than a service provider,
- Once they feel comfortable and less formal the client will begin to talk about their problems one by one – this tip will help you way more to address them accordingly
- Work on gaining testimonials from the previous clients- show them the results to gain the trust (before and after the implementation)
- Ask more questions to the client and listen to them rather than bombarding them with our services and accomplishments
- Minutes of minute is important while conducting the session
- Explain only when you understand the exact problems the client is facing and show them the results of your prior works.
Conclusion:
Client pitching is one of the important aspect of any business or services unless we know the exact strategy or knowledge about how to get the clients, reaching the target audience or even meeting and gaining the dream clients along with trust is one of the skill that needs to be prioritized. No matter how excellent is our product or services if we fail or do not know how to get qualified clients the results are never good. So focus more on creating value and building trust with the client with clarity and proper methods.
Hope this blog helps you!
You are an Achiever already thank you for reading and I know that you are the master of your Business!
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