How important are Digital Inflencers to Market your Brand?

One of the new trends in the recent times of Digital Marketing is “Influencer Marketing”. In fact, searches for the term “Influencer Marketing” has increased enormously.

But why do Brands prefer Influencers?

Influencers have typical characteristics that allow them to be recognized and distinguished from all other users on the web. Unlike any user, the influencer is able to influence the ideas of those who follow him and to generate strong currents of opinion. In other words, an influencer’s opinion cascades over a number of other online users who align with his point of view.

Influencer marketing exploits this cascade effect to give maximum visibility to a product or brand, accompanying it with an aura of consent.

Having an influencer who speaks well of a product means winning the interest and attention of all the influencer’s followers, who will begin to positively evaluate the product precisely because the influencer reported it and spoke about it in positive terms.

They have the ability to “INFLUENCE” and generate a strategic word of mouth that has a substantial effect on the visibility of a Brand.

The power of networks currently does it all; using them will increase the reach of your brand! Thus, influencers have become media leaders.

Over time, more and more companies have integrated within their marketing and communication strategies structured Influencer Marketing plans for effectiveness and effective versatility, which allows them to be implemented in many different sectors.

The growing number of influential people, who owe their success to platforms, has therefore convinced digital marketers that to have a complete strategy and grow an online business,one cannot ignore this tool called – ‘INFLUENCERS MARKETING’.

It is therefore strategically important to know how to identify the most suitable influencers to communicate a product to a correct target and in a coherent way, both with the objectives of the brand and with the image and tone of voice of the influencer himself/herself.

Although not all companies can afford to hire top influencers but it is an option to remember that there are MICRO INFLUENCERS with around 10k followers.

Table of Contents

WHAT IS THEIR FUNCTION and WHY SHOULD WE CONSIDER THEM AS A MARKETER?

1. NEW PRODUCT OR SERVICE:

They can easily give a boost to a new brand by reaching the product/services to millions of their followers from all over the world.

It is a good strategy to publicize your product and it would be a good way to launch it with optimum Marketing Strategy.

In this case, the influencer must publish a photo or video of a product. You can talk about the characteristics of the product /services to give them a better idea about your business.

Influencer Marketing works because influencers are people that target audiences know, like and trust, and all of these emotions come into play in the purchasing decision-making process.

2. NEW BRAND and BRAND AMBASSADOR:

When launching a New Brand or any business would require a perfect START! Uploading your product to their social networks giving an explanation of what it is and what it is for, will reach their followers and guarantee that it is a good product.

Brand ambassadors are paid to promote a brand (or its products and services). Brand ambassadors are very involved with a brand’s overall marketing objectives. This seems to be more expensive than a single post made by the influencer.

3. EVENTS and VIRAL CAMPAIGNS:

They are really very similar points, whether it is a brand, a product, and an event, there is always talk of using the credibility, expertise and trust of a person to promote them.

That person would become an ambassador for your brand; the person really has to follow the same brand values for the result to be positive.

On the other hand, if a brand seeks recognition, you have to work internally, have the foundations and specifications right, before the begin of any campaign with an influencer.

Involvement of influencers can help a brand’s campaign or message spread quickly and organically. Influencers tend to be friends with other influencers, so if there is a brand, there is enormous potential for the brand’s message to go viral. Companies can create challenges, gifts and contests to help the campaign become real.

Ultimately, it is essential to establish what are the objectives you want to achieve with an influencer marketing campaign before even starting: awareness, positioning, traffic, reputation, engagement, conversions, content creation.

4. PROMOTE A BRAND ACTION:

When you need to give a campaign a little push, what better than an influencer?

An influencer is a voice, he/she is an opinion leader, the purpose of a planned campaign is to have much greater strength and this is a great option to give it the strong support.

5. HASHTAGS

Hashtags make it easy for users to find specific content focused on a topic or theme. Brands and marketers can create exclusive hashtags for their brand, event, service or product on Social Media. Posts with hashtags receive about 15% more engagement than those that don’t.

And since the fundamental objective of every advertising campaign is to always generate and increase awareness, Influencer Marketing is a winning strategy. It goes without saying that, in the success of any strategy, it is central to make a choice of target influencers with the image of the brand and the strategic objectives of the campaign.

Summary:

No matter what stream we choose to Market our Brands, Products / Services, ultimately it lands up to how many reach we could get and an overview of how have we conveyed our message, the total number of interactions our promotions have had with our target audience and the goal is always to reach the largest number of users.

Happy Success!