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Choosing a niche market is a crucial step for those who wish to start a new business online
Your niche market determines the audience you will speak to, by defining a niche for your brand, you determine the audience you will speak to on a large scale
Before starting your business or launching a new product. It is important to choose correctly in which niche you will operate on. This definition cannot be made at random, on the contrary, it needs to be done with great care and planning
Your actions will be as assertive and will reach the expected result within short time if your selected Niche is planned & executed carefully.
But How to choose a niche market is one of the common questions
Here are some of easy ways to find out your Best Niche:
1. Make a list of topics that you have mastered
After listing your preferences & interests, try to narrow that list down to activities that you really know how to perform well!
2. Check on Trending topics related to your expertise
It indicates keywords that have not yet been explored by the competition and are niches worth investing your time, hard work & talent
3. Keyword Search
The keywords are terms or expressions used in the main search engines, like Google, to find information on some subject & refer it to the preferred audience.
4. Quality Content
Quality content is a must! Copyrighted contents or content with low quality is never preferred on the search engines,
To rank on google prioritize on the quality of the content
Loyal & trust worthy contents are always encouraged both by the audience as well as to rank on google via backlinks
5. Analyse the demand
Another very important detail when choosing a niche market is to check if there is enough demand for this product or information
One of the best tools to check the demand for a niche is Google Keyword Planner
6. Understand Trends
The ideal way is to continue your research to find more specific trends
Choose a niche with greater demand and less supply
Example: Health, Motivation, Celebrities, Passive Income, Fashion
7. Evaluate if you can compete in your niche to stay consistent
Question yourself –
What is the competitive difference would your digital product can present to stand out from the existing ones?
- Do a survey of your competition,
- Visit their page and get in touch via email
- Understand how they operate and how they reach their potential customers
8. Target specific audience
The profile of the ideal buyer influences all strategic decisions of your business. It is possible to advertise your product only when you know your target audience
Never confuse them
Reaching the right audience is equally important with the right Niche.
9. Connect with the Audience
Provide them with more & exclusive information, Conduct Webinars, training programs, official page on social media
It is great for understanding your audience’s main questions, requirements, provide them with necessary adjustments before launching your product or service.
10. Highly searched but Less Competition
One of the main advantages of working in a much segmented market is the lack of large competitors, it is important to invest more time on searching for the right Keyword related to Niche than creating a values packed content that has less search & high competition.
How to write SEO friendly articles & rank on google
Example:
Teens – specific audience – Sports
Teens – specific audience – Fashion
Artists – Musician – Guitar
BONUS TIP:
CONSISTENCY
Being consistent is one of the main priorities to stay connected with your audience, so make sure you have enough content either ready or planned before commencing with these steps.
GOOD LUCK!
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