One of the most searched concepts of maximizing business profits is sales funnels; you might have searched it too, now when we begin the journey of building a business from scratch we often indulge in finding out and planning the strategies to grow our businesses, in today’s blog let’s understand the concept especially the sales funnels for beginners. As these steps in the funnels creates a path for maximum conversions for our business.
Sales funnel for beginners
How can you earn millions of dollars by creating a simple yet impactful sales funnel? You must have visited most of the fast food shops like burger king, kfc, mc Donald, when you order your favourites the next question they often ask you is do you want fries or cold drinks with it even without you asking for it and most of us end up saying ok sure’.
The catch here is they make tons of profits only through these extra offers there are also called as ‘no brain offers’. This is huge when these happen in large scale. This is their sales funnel to increase their order value. This is offline; let’s talk about online sales funnel
Sales funnel is basically a journey of a customer/audience, when a lead (an unknown person) enters your sales funnel and becomes your customer ultimately or converts into your customer. It’s a set of conversion process. This is the simple way of describing it.
NURTURE THE LEAD
There are certain steps to nurture the lead who comes into the sales funnel: Most popular simple steps are
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- ATTENTION
-
- INTEREST
-
- DESIRE
-
- ACTION
Attention:
When a person comes across a business through their ads, social media profiles, reviews, platform, reference etc they are aware of a business they often search or in need of those particular product/services. They are still not in the stage of buying the product/services but would like to do some more research and searches regarding the business to get more clarity.
Interest:
The lead is quiet interests with the products/services and hence looks forward to understand more and about them and the business.
Desire:
If the same person has an intention to buy and he/ she is well aware that the product and services they are searching meets their needs and requirements to a greater extent and intents to look up for more details and now has an idea of what exactly the product/service can help them.
Action:
In this stage wherein, the person actually goes to the purchase page and does the payment; they take action by completing the payment.
Now this is the last step of online sales funnels, once the lead completes the payment, they become your customer/client and hence it’s the business’s responsibility to move further by nurturing and maintain a customer relationship with the loyal customers for long term by providing more values over time.
Hence it’s basically a journey of a customer.
How can you create an online sales funnels?
Before conversions we need to capture the leads through lead magnet, these lead magnets can be of many types which are free offers to attract the leads.
For example: Free E Books, cheat sheets, checklists, formula, step by step processes, webinars, workshops, 30 day challenge etc
Let’s look at the basic funnel, it redirects to next page automatically:
Step 1: Lead Magnet – Free E Book on a landing page
Step 2: Core Offer
Step 3: Upsell offer (OTO – One time Offer)
Step 4: Payment gateway
There are numerous funnels namely:
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- Lead magnet funnel
- Webinar funnel
- Book funnel
- 1:1 coaching funnel
- E commerce funnel
- Video sales funnel
- High ticket funnel
and many more we do have the option to interchange the steps and add two funnels together
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To master these funnels and implement the right one into your business is one of the crucial steps. The other major tools such email marketing, building landing pages, automation of these tools becomes important and integral part to ease the flow of conversions. You would be amazed to know that these tools are available under one roof!
Yes! You heard me right. These tools plus courses creation platform, membership, online community are also included in a single platform, isn’t that great for any entrepreneur or a business owner
If you are interested to know more about this amazing platform, do visit systeme.io and check its wonderful tools and user friendly steps to create a highly converting sales funnels and much more.
The best part is systeme.io is it’s absolutely free to use without even entering your credit card details for the payment, it is built by an entrepreneur for an entrepreneur and business owners, to provide easy yet impactful platform for their business growth at ease and most affordable price compared to all other similar and different platforms for each tool.
Hope this article helps your business to grow more faster
Conclusion
To Expertise in an online business, it’s necessary to be updated with the latest technologies as these will enhance and help us to grow and scale our businesses to a greater extent.
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