To be digitally present in this digital era, it's important to build an authenticity and social presence to reach out to our audience, to help you with this we have 5 points:
Be yourself. Share your personal stories, experiences, and thoughts. Authenticity resonates with your audience and helps build a genuine connection
Authenticity is Key:
1
Respond to comments and messages in a friendly and conversational tone. Engaging with your followers builds a sense of community and shows that you value their input
Engage with Your Audience:
2
Incorporate your business into your everyday life. Share behind-the-scenes glimpses of your work, hobbies, and interests. This helps your audience relate to you beyond your business
Mix Business with Lifestyle:
3
You don't need to post constantly, but regular updates are essential. Create a posting schedule that suits your lifestyle and stick to it. Consistency keeps your audience engaged without overwhelming you
Consistent, Not Constant Posting:
4
Utilize Instagram Stories, Facebook Stories, or live streaming on platforms like Instagram and Facebook. These features allow you to share more spontaneous, in-the-moment content, which can be a great way to connect casually with your audience
Use Stories and Live Features:
5
Building a social media presence is a gradual process. It's about connecting with people, sharing your journey, and being a part of a community. Don't rush, and enjoy the process of growing your online presence in a casual and authentic way